Notes, in plain English.
All posts
Does my website need to be hosted in Ireland?
No. Hosting location barely affects Google rankings and isn't required for a .ie domain. What actually matters is where your customers' data goes under GDPR, and page speed, which a CDN fixes either way.
Getting found in the towns around you: how local landing pages actually work
A page for every town you serve only helps if each one says something different. Here's where local pages work, where they turn into doorway pages, and the Business Profile setting most businesses skip.
I vibe-coded my website. Do I still need a developer?
What vibe coding actually gets you, why we enjoy finishing what clients start with AI, and the structural work a prompt can't do for you yet.
What do I actually need to give my web designer before we start?
Five things start a project: real words for each page, your own photos, domain and hosting access, your company details if you're incorporated, and one person who can say yes.
Why does a worse website outrank mine on Google?
Google doesn't rank the nicer-looking site. It ranks relevance, distance and prominence, and prominence comes mostly from reviews and links. Here's what actually moves a Dublin business up the local pack.
Finishing what the hackers started: DigitallySound and the PayPal Hackathon
For three years PayPal has handed us the projects its 24-hour Dublin hackathon didn't finish. What arrives, how we take over somebody else's code, and what went live.
How long does it take to build a website?
Most Irish business websites take about four weeks from kick-off to launch, stores and custom builds run longer. Here's what actually sets the timeline, and the delays that push it out.
Do I need a .ie domain, or is .com fine for an Irish business?
You can only get a .ie domain if you can prove a real connection to Ireland, a .com has no such rule. What that proof involves, what it costs, and whether either helps you rank.
How do I get my business to show up on Google Maps in Dublin?
The three factors Google actually uses to rank a business on Maps in Dublin, what a complete profile needs, and how the 2026 video verification requirement for new listings actually works.
How do I ensure my website is GDPR compliant?
Cookies aren't even governed by GDPR, and the thing the Irish DPC actually prosecutes small businesses for isn't your cookie banner. The plain-English version.
How much does a website cost in Ireland?
A straight answer instead of "it depends", real Irish website prices for 2026, what pushes the number up or down, and the running costs nobody puts on the quote.
What is Webflow and is it worth using in 2026?
Webflow changed its pricing in May 2026 and most advice online is now wrong. What it costs, what it's good at, and the export limit that should decide it.
Shopify vs WooCommerce for Irish businesses
Selling online in Ireland and torn between Shopify and WooCommerce? The plain-English comparison, what each is good at, and how to pick without regret.
We were too busy fixing everyone else's website to rank for 'web design Dublin'
Client work has a deadline and an invoice. Your own website has neither. How ours quietly drifted out of Google, what we found, and everything we changed to fix it.
I don't need a web designer any more, AI does all the work
What AI website builders do well, where they quietly fall down, and the five lines worth not crossing. With the evidence, not the sales pitch.
What is website hosting and what are my options?
Real Irish hosting prices for 2026, Blacknight, SiteGround and AWS compared honestly, the renewal traps nobody mentions, and the five questions that actually matter.
Why does a big company need ten people to build a website?
When a ten-person team is justified, why most businesses are sold the shape of it without any of the reasons, and what a small site actually needs.
When a page builder helps, and when it costs you
Page builders feel fast on day one and can slow you down for years. Here's when a builder is the right call, when we build lean instead, and what it means for your site.
The €99 Website NCT: what we actually check
A flat-fee health check for your website, around twenty points, one plain-English report, no jargon. Here's exactly what's under the bonnet.