Doesn’t exist? Let’s build it.
We build custom software, web apps and AI when off-the-shelf won't do.
For businesses with a specific process, product or idea that needs real engineering.
Quoted per project, scoped and fixed up front
Varies with scope, typically from a few weeks
Turning an ambitious, bespoke idea into something that runs
If you can describe it, we can probably build it.
iPhone & Android, one codebase
- One app for iPhone & Android
- Customer & loyalty apps
- Booking & community apps
- Internal business apps
Powerful tech, a person beside you
- Custom AI assistants
- Customer support bots
- Content & knowledge tools
- Training, so your team stays in control
Calculators
Let visitors work out a price, a saving or a quote in seconds, like the estimator on this very site.
Quizzes & finders
Guide people to the right product or answer with a few friendly questions, and capture a lead while you’re at it.
Booking tools
Take appointments, classes or events online, calendars, reminders and payments, all sorted.
Maps & directories
Searchable listings, members, stockists, branches or venues, that people can filter and find in a tap.
From idea to live
How a build happens- IdeaYou describe the problem or the spark
- WorkshopWe shape it into something buildable
- PrototypeA working version you can click, fast
- DevelopmentBuilt properly, in the open
- TestingReal-world checks before anyone relies on it
- Launch & supportLive, and we teach your team to run it
You deal directly with the person doing the work.
We explain everything in plain English.
We don’t disappear after launch.
We fix problems, not just build websites.
What we build fits your business, not the other way around.
Things that didn’t exist before.
When off-the-shelf could not do the job, this is what we built instead. Fourteen of them, and what each one actually does.
- ParfumarijaFiltering by mood, notes and sillage, plus a one-click DPD label plugin
- Clontarf Golf & Bowling ClubA members’ image gallery the club can add to itself
- Wave DynamicsCalculators that work out how many tests a project needs
- Sweeney’s D3An Eventbrite connection
- ESPOA companion R&D wiki
- Eddie RocketsAn online store fulfilling orders in a separate lane from the public site
- Autism HubClinician and school search, with everything submitted held for approval
- Carysfort National SchoolAfter-school activities by category, so parents skip the calendar and the PDF
- Platinum Expert HairAn AI shade, texture and method matcher. Real AI, not a quiz
- YouthtechA one-click DPD label plugin
- Chido BeerBuilt from the brand’s own wireframe, exactly
- Confidential clientA multisite platform running a family of brand sites as one system
- Durrow PharmacyRestricted medicines held for pharmacist review, with quantity caps per order
- Monty’sA wine-tasting platform that books, runs and delivers the tastings
Some of what we build we give away. The free tools are the web apps and the Android apps we made for our own digital skills classes, and you can go and use them right now without asking anybody.
And two we built for ourselves.
Putting an app into a store is a pipeline in its own right, and we ran it twice on our own money before charging anybody for it. Not just the build: the store assets, the content rating, the data declarations, the review and the release. Both are live on Google Play, both free, so you can download either one and see exactly what we hand over.
No stories yet.
Both are free on Google Play: Scam CheckBenny & Friends
If the thing you have in mind belongs in an app store rather than a browser, that pipeline is what you are really buying, and it is the part we have already done.
On building the thing itself.
Where the shortcuts work, where they quietly do not, and what a bespoke build is really for.
I don't need a web designer any more, AI does all the work
What AI website builders do well, where they quietly fall down, and the five lines worth not crossing. With the evidence, not the sales pitch.
Why does a big company need ten people to build a website?
When a ten-person team is justified, why most businesses are sold the shape of it without any of the reasons, and what a small site actually needs.
Built properly, then handed over.
No templates, and nothing in it we couldn’t explain to you line by line. Written from scratch, explained as we go, and yours to keep, with the code, the reasoning and someone who answers the phone afterwards.
Building something custom, your questions
What kind of custom things can you build?
Apps, dashboards, customer portals, booking systems, calculators, quizzes, AI assistants and internal software, the ambitious stuff that doesn’t come out of a box. If you can describe it, we can usually build it.
Do you build AI tools?
Yes, using real, current AI, but always as powerful tech with a person beside you, not hype. A recent example is the custom AI hair-matcher we built to help customers find their right shade from home.
I have an idea but it doesn’t exist yet, where do we start?
With a short workshop to shape the idea into something buildable, then a working prototype you can click through quickly, before we build the real thing. You see it take shape the whole way.
Will my team be able to run it?
Yes. We build it to fit how you work and train your team to use it, and we don’t disappear after launch, we stay on hand to help.
Do you build mobile apps?
Yes, one app that runs on both iPhone and Android from a single build, whether that’s a customer app, a loyalty app or something for your team. Two of our own are on Google Play now, free, so you can look at the finished thing rather than take our word for it: Scam Check and Benny & Friends.
How much does a custom build cost?
It varies a lot with what you need, so we scope it properly and give you a fixed quote before anyone starts. The online estimator is a good place to get a rough guide first.