Genosys is one of Ireland's first professional K-beauty brands, Korean cosmeceuticals with serious science behind them, sold both to skin clinics and to advanced home-care customers.
The challenge
A brand that sells to professionals and the public at once has a tricky job online: it must feel credible and clinical to the trade, approachable to home users, and guide people through a technical range without losing either audience. It also needs a professional side alongside the shopfront.
What we built
A Shopify store built to serve retail and trade side by side.
- Shop-by-product and shop-by-skin-concern for home customers
- A find-a-pro locator and a professional section for clinics and stockists
- A clean, credible home for a technical, results-led range
- Customers must login to purchase so we built a custom integration into Shopify to ensure products cannot be bought until that criteria is met
The result
Genosys have a store that speaks to clinics and home users without compromising for either, clinical where it needs to be, easy to buy from throughout. For a professional skincare brand straddling trade and retail, that dual clarity is what lets one site do two jobs well.