The Irish College of Aesthetic Medicine (ICAM) champions patient safety, education and sensible regulation for doctors and dentists working in aesthetic medicine.
The challenge
A medical membership body has to be trusted at a glance. Its website is often the first thing a prospective member, a journalist or a member of the public sees, and it has to convey authority, clarity and seriousness immediately, while making membership, education and advocacy easy to find.
What we built
A credible, professional membership website befitting a medical body, clear, calm and structured around what ICAM does.
- A serious, trustworthy online presence
- Structured around advocacy, education and membership
- Easy for the organisation to keep current as guidance and events change.
- A public facing, clear concise treatment information centre with video explainers from Ireland's leading aesthetic doctors
- A backend dahboard for members to keep up to date on the latest practices and maintain their membership
The result
ICAM has a home that matches its mission: authoritative without being cold, and easy to navigate for members and the public alike. When credibility is the product, as it is for a body advancing patient safety, a clear, professional site does real work, lending weight to the message and making it simple to join, learn and engage.
It's the quiet, trustworthy presence a professional membership organisation needs.